Get prepared
- Decide if you want to use a real
estate agent or not. A selling agent generally receives 2.5 to 3
percent of the sale price. In return, he or she should work
aggressively to sell your home and list it in the Multiple
Listings Services (MLS) where it can be seen by other agents. On
the other hand, you may be able to save several thousand by
handling the marketing of your home on your own.
- Get recommendations from satisfied
friends and acquaintances and interview several agents who
specialize in your geographic area. Get a feel for their approach
and how proactive they'll be in marketing your home. Have them
outline their strategy for making your home as attractive as
possible.
- Review current listings in your
area and set a strategic asking price. Your agent should get
comparative prices on nearby homes and do a market analysis taking
into account the size, location, condition and other elements to
price it accurately. Ask to see the analysis so you understand how
the agent established the asking price.
- Confirm that the house will be
listed in the MLS, that it will have an online presence, and that
a professional-looking fact sheet will be prepared to help market
the house.
- Alert your neighbors that your
house is going on the market. Hold a pre-open house, give a tour
and ask for their help in finding a suitable buyer. Many homes are
sold by word-of-mouth through friends and neighbors, so make use
of your contacts.
Get ready to show
- Perform any needed repairs on the
interior and exterior of your home and fix, paint or otherwise
repair anything that may hinder a sale.
- Increase curb appeal. Try to
ensure that your home makes the best first impression possible.
Clean the windows, cut the grass and weed the flowerbeds.
- Remove any extra furniture, wall
hangings, and trinkets that can be distracting to potential
buyers--many homes suffer from "too much good taste." Remember,
less is more. Give any walls that need it a fresh coat of neutral
paint. Think about having you’re home professionally staged. This
will cost you, but you can both shorten the sales time and boost
the bidding with a well staged home.
- Place a "For Sale" sign in your
front yard and have fact sheets readily available.
- Hold an open house, instead of
just showing the house by appointment only. This is standard
practice for real estate agents, and they are the ones who set it
up and handle it. It's not only great for attracting buyers, but
agents will also see your home and, in turn, mention it to other
buyers. If you are present during the open house, refer any
questions to your agent.
- Keep your house spic-and-span.
Prospective buyers often appear with as little as a half hour's
notice. Your agent will put a lockbox on your door to gain
entrance without your presence.
- Board your pets while the house is
being shown. You love them, but they may cause an allergic
reaction in some people, or distract, irritate or scare off
potential buyers.
Make the Deal
- Establish your flexibility. Decide
ahead of time how much, if any, you're willing to trim from the
asking price to make a sale. Alternatively, in a hot market, be
prepared to deal with multiple offers. Consider financing the sale
yourself.
- Get psyched up to dicker.
Depending on local market conditions, many buyers may not offer
the full asking price the first time around. In a buyer's market,
you'll need to determine what is most important to you--price,
moving date, keeping the appliances--and get the best deal
possible. That said, the first offer is frequently the best offer,
so don't be unreasonable. In a seller's market, expect to get
close to your asking price or over in a very short period.
However, be careful: Pricing your home too high could keep it on
the market longer than you wanted, causing you to have to drop the
price later anyway.
- Weigh the pros and cons of
multiple offers, if you're lucky enough to have them. Consider the
offering price, how solid the buyer's financing is, whether the
sale is contingent on the sale of the buyer's house, and the
move-out date. Your real estate agent should be able to advise
you.
- Reduce the asking price if your
home doesn't attract any offers. Start with a 5 percent drop and
see if that boosts interest.
What to Look For
- A suitable agent
- Realistic asking price
- An aggressive marketing plan
Overall Tips & Warnings
- Ask how long your contract with an
agent runs. Most are for 90 days, but can often be negotiated. If
the house sits for too long unsold, find yourself a new agent.
- Research how fast homes are
selling in your area. That will give you an idea of how long you
may have to wait to sell your home.
- If you're buying another home, you
can make that purchase contingent on the successful sale of your
current home.
- Bake cookies or bread before the
open house to take your marketing strategies to a subliminal
level. If it's nice outside, open the windows to get a nice breeze
blowing through and eliminate household odors.
- Be prepared to pay for various
reports including pests, flood and insurability. They range from
$30 to $300 each.
- Create a paper trail of all
improvements. Not only will they increase the value of your house,
but also you may be sued if you fail to make a full disclosure of
them during a sale. Take the disclosure process very seriously.
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